Shining and prosper on the road of Interdisciplinary

Abstract

From the spring semester of 2019, I chose the course of vx251 brand management with a try mentality, then completed the further study of vx351 in the summer of 2020, and finally joined Professor Li’s team to carry out several research projects. Under the guidance of Professor Li, I constantly improve my knowledge reserve, deepen my understanding of interdisciplinary, and gradually implement from theory to practice, thus opening the door of my interdisciplinary development.

Shining and prosper on the road of Interdisciplinary

——Welhem Cai

I From simple to deep, for my first contact with the business world

As a matter of fact, I was very interested in business when I was in high school. Although I finally chose engineering major, I still had a passion for business. So when I saw the brand management course, I didn’t hesitate to sign up. When I first came into contact with business, I was still a little confused, and I was very unfamiliar with all aspects of the brand. However, Professor Li’s curriculum and careful guidance were very friendly to us engineering students. From simple to deep, we understood the characteristics of each stage of a brand from its establishment to its development, from macro to subtle, from concept to concrete, and from level to level, it’s very helpful for my interdisciplinary development.

II Combine individual homework with group cooperation to maximize everyone’s growth

In the series course of vx251 / vx351, Pro. Li will arrange targeted homework according to the different characteristics of each student, and arrange the students with complementary characteristics to carry out group work in a group, so as to maximize the improvement effect of each student. The work of group cooperation has improved my communication ability and solved the problem of lack of communication and poor expression among contemporary college students, which is a common problem among engineering students and also a necessary skill in business.

III The harmonious classroom atmosphere makes everyone enjoy it

Professor Li ‘s class is always very humorous. A casual joke always makes everyone laugh and the harmonious class makes us more involved in it. We can’t use “spring breeze bath” to describe Mr. Li’s class more. Every time Mr. Li ‘s class is my happy source for a whole week. Joining such a humorous and vivid brand management course in the monotonous science and engineering world really adds a touch of light to the study life of each semester.

IV Get rid of the shackles of discipline, and observe the world from a diversified perspective

From the vx251 / vx351 brand management series courses, I realized that the most profound point is the wonderful place of interdisciplinary learning. When I try to explore business from the perspective of an engineer, I can feel and understand from different dimensions. For example, the essence of Fourier transform is to analyze and process the same signal from different perspectives in time domain and frequency domain, and the results and efficiency are very different. The brand management series of luxury goods as the research object, let me learn to use scientific and rigorous engineering thinking to analyze the laws and basic logic of the commercial market, expand my vision in the process of exploring luxury brands in different fields and levels, and learn how to apply the theoretical knowledge to the platform of other fields, so that I am deeply attracted by cross disciplinary learning Deep attraction.

V The original intention decides the way out, and the tempering determines the depth

From the study of these two courses, I more realize that, as described in the subtitle, the original intention determines the way out, and the tempering determines the depth. Just as I have a passion for business, combined with my background in science and engineering, I decided to embark on the road of interdisciplinary. And my active participation and dedication in every class and after class also makes me lucky to join Professor Li ‘s team to carry out more far-reaching study and work in interdisciplinary aspects, constantly improve and polish myself, and go deeper and farther on the road I originally intended to go.

VI Continuous communication in summer

After finishing the brand series courses, I had the honor to join the luxury Research Center team to participate in the internship. With the encouragement of Professor Li, I actively engaged in interdisciplinary research, applied the knowledge of engineering to the global marine diesel engine market research, combined with the brand and product analysis skills learned in the course, positioning, products and market of the world’s top shipping companies through multi-dimensional comparison of strategy and research from vertical and horizontal perspectives, business thinking and scientific rigor of Engineering complement each other, which makes me more comfortable in dealing with problems.

Photo: working with Professor Li ‘s team in summer

VII As teacher, as friend

In class, Professor Li will teach all kinds of knowledge as a good teacher. After class, Professor Li will become beneficial friends with his classmates to share life and work experience for us. For example, Professor Li has recently shared an article entitled “Roger Martin: the stupid analysis in modern management — the skill imbalance of data managers in the big era”, in which the author claims that managers pay too much attention to the quantitative analysis of past data and ignore the qualitative analysis of future possibilities. Based on Aristotle’s dichotomy, we are warned that we need to pay attention to the understanding of qualitative and avoid becoming “one-sided” unbalanced managers. After reading these articles, I am deeply inspired, and I have a new extension of the ideas of the follow-up work Exhibition. In addition, Professor Li will also guide us in other aspects, such as the upstream and downstream industrial chain of enterprises, the logical framework of different research projects, and the analysis of Huawei’s new technologies At the same time, we are deeply impressed by the personality charm of Professor Li, and understand that teachers are not only teachers and students, but also close friends.

Figure: Professor Li communicating with the students after class

VIII Ending

The road of interdisciplinary is bound to be full of opportunities and challenges. Only when we keep our original mind, forge ahead, constantly seek and use it to face all kinds of difficulties, can we prosper on the road of interdisciplinary.